And that's no surprise. Clearly, we are a deal-oriented society. I know this firsthand. As a newlywed, I temporarily lost my mind and agreed to accompany my bride to my first-ever "Semi-Annual Sale" at Nordstrom's. My first -- and last. But after the shock of watching elbows fly like a Stanley Cup playoff game wore off, I learned something: There is an art to finding a deal (no Trumpian pun intended).
Now let me share what I know about when to find great airfare deals.
Airfare Myths and RealitiesLet's begin by pointing out that the airlines know a lot about our buying habits. For example, according to travel industry statistics, they know we shop at four to six Web sites before we actually make our airline ticket purchase. They also know we aren't anywhere near as loyal to airlines as we used to be.
The reason is a simple, two-part equation:
Our goal: find cheap airline tickets.
Airline goal: sell expensive airline tickets.
Now, this is where the games begin -- and where many of the most popular air travel shopping myths start. Among my favorite myths ... Find Out More
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