Buying a car is one of the most stressful things ever, especially for those of us who are very concerned about getting a good deal. For one year I worked as an account executive in a retail automotive advertising agency. You know those screaming car ads on the radio, those were my ads. (Not my proudest career move.) But from working with some of the shadiest and some of the most straight up car dealers, here are my tips:
1-If buying a new car, check with some of the better websites. (www.car.com, www.edmunds.com, www.autobytel.com). What you are looking for? The invoice price. Ideally you want to pay anywhere from $1500 to $2000 above invoice. But be warned there are several ways that dealers can make more off of your sale. This is pretty complex. Additional costs that you should expect to pay: Destination fee, tags, tax and title.
MENTION THAT YOU HAVE BEEN SHOPPING ON LINE, I knew a dealer that would automatically drop the cost because he knew that people that were on the internet were more car price savvy.
2- Newspapers have tons of car ads that have some legitimate good deals. BUT READ ALL OF THE FINE PRINT! If it seems to good to be true...
Read the entire article.